Stories remain anchored; they are retold and relived. They have an age-old tradition.

In the form of metaphors, they convey truths, touch emotions, foster identification. The art lies in discovering THE story, your own corporate story and transforming it into pictures.
 
Two traditional regional banks merged as HSH Nordbank. They asked:
“Can you put our strategy and vision into convincing images?”

VISUELLE PROTOKOLLE^©together with the HR department developed the picture story of the northern harbor. more...

Two years after the successful merger the HR department of HSH Nordbank asked again: “It was good working with the harbour story, but now we have got another dynamic, and need a new metaphor for our OD process, something from the word of formula 1. Plus some icons for our new guidelines!”

HSH Nordbank considers to continue working with picture stories.